Buccellati at Mother’s Day May 12 2017, 0 Comments

What a special day this is. Moms are special!

There is a lot of excitement in the air and at AF Jewelers we have been busy preparing a special event.


We all have a special woman in our life, someone who deserves to be celebrated today!


That’s what Mother’s Day is all about: to show love and appreciation to all the remarkable women who gave their heart to their children and to show them how important they are.


So if you are like us at AF Jewelers and have many women in your life whom you would like to make feel special, come to our store and see the magnificent Buccellati Collection.


We are presenting the exceptional Limited Collection from Tuesday April 26 until May 16, 2017 at our location at 1309 Main Street downtown Saint Helena.

We are showcasing for the first time in our store a selection of silver pieces, all handcrafted in Italy by skilled silversmiths.

Centerpieces, tableware and giftware in new designs and patterns and produced through fine chiseling.


In the jewelry section we display the Macri Giglio Collection and the Opera Color.

Giglio is the Italian word for lily, the most ancient flower used as a symbol of love. The Macri Giglio collection offers an openwork technique set with precious diamonds in these beautiful cuff bracelets and rings.

The Opera Color collection of necklaces, earrings and rings inaugurates a new chapter in the Buccellati tradition introducing the House Logo in new nuances of mother-of-pearl, black onyx and pink opal


Macri Giglio Cuff Bracelet



Opera Button Earrings with Pink Opal


Happy Mother’s Day !

Volley in the Valley May 12 2017, 0 Comments

If you are a tennis fan as much as we are you cannot miss this event.

An entire weekend, starting May 7, of tennis games at Meadowood Resort Napa Valley.


The 2-days tournament, at its 7th edition, will benefit the Saint Helena Hospital Cardiology Program.


There will be men's doubles, women's doubles and mixed ones, and all for a very good cause.

A fabulous B.B.Q. dinner in the best tradition of our Napa Valley will close the event on Sunday, May 8.


At AF Jewelers we are really fond of this sport. We ourselves play often with friends and family.  

To celebrate our passion for tennis we created a collection of pendant necklaces, bracelets and earrings in white and yellow gold with diamonds, in a simple and fresh design easy to wear.


A casual yet elegant style for all the ladies on the tennis court, for the ones supporting this event and the cause and for the ones just loving our witty collection.

Tennis anyone?

bASH - food and wine spectacular in Saint Helena March 30 2017, 0 Comments

It’s bASH time !


The annual food and wine pairing competition is taking place this Saturday, April 1st between 6.00 and 8.30 PM at the Culinary Institute of America.


 Culinary Institute of America

It’s one of the most fun and exciting food happenings in St. Helena. Over 25 Appellation wineries will take part to this event this year and their fantastic wines will be paired once again with the fabulous food prepared by local renowned chefs and caterers.

People come from all over the United States to be part of this celebration.

And it’s for a good cause; all the proceeds benefit Appellation St. Helena and the Culinary Institute Scholarship Fund.

Some of our favorite restaurants are participating this year. Among them the Market we love their fish tacos and their famous Mac’n cheese, and Press Restaurant, you can’t come to St. Helena without tasting their spectacular menu. Our personal favorites are the Hanger Steak and the Oysters Platter.


The Market Restaurant St. Helena Main Street



The Press Restaurant

An interesting competitor this time around is Woodhouse Chocolate; they always bring an element of surprise and it’s not only about the chocolate.


Woodhouse Chocolate

Farmstead is not on the list of the participants but it is one of our favorite places to share a meal with friends, and if you are in the valley you might want to stop there to savor their organic farm fresh menu. We like the Wood Grilled Castroville Artichoke and the Grass Fed Steak Tartare.



So let’s all bASH this weekend!


Happy St. Patrick March 17 2017, 0 Comments

Happy Saint Patrick’s Day to all !


Remember to wear something green today or you are going to get pinched! Even if you are not Irish!

 At AF Jewelers we couldn’t be happier to celebrate this day because we LOOOVE green. And we couldn’t resist in sharing our love of green by showcasing the amazing emeralds we have in our store.


Y-Necklace with round cabochon emeralds in different shades and diamonds, with matching drop earrings. Total emerald weight 190.97



So if you forgot to wear green today…just come in to see us and we will help you in finding the right green for the day.



Indian Wells Tennis Tournament 2017 March 10 2017, 0 Comments

It’s that time of the year, spring is announcing itself with warmer and sunny days and tennis players everywhere are ready to gather at some of the most prestigious tournaments.

At the Indian Wells Tennis Garden the excitement runs high for the beginning of the BNP Paribas Open this week.


Great anticipation this year for the return of Roger Federer. But he will face tough competition in Rafael Nadal, the top ranking this year, Andy Murray, Novak Djokovic, Juan Martin del Potro, and young gun Alexander Zverev.


Roger Federer                                     Rafael Nadal


Serena Williams’ withdrawal for a knee injury is opening the door for powerhouse Angelique Kerber, But she still has to face some strong players as Svetlana Kuznetsova , who could surprise everybody and take the trophy , unless Monica Puig or Danielle Rose Collins will unveil an element of  surprise.


Angelique Kerber


At AF Jewelers we share the passion and the love of the game and we wish all the players the best of luck. We celebrate this fantastic event with our collection in gold and diamonds. Tennis anyone?


Tennis Ball Pendant Necklaces and Drop Earrings in 18k White and Yellow Gold with Diamonds.



Layered Tennis Ball Necklaces 18k Rose Gold and Diamonds and Dana Rebecca Lariat Necklace. 

Exclusive Buccellati Pieces at AF Jewelers ! May 07 2016, 0 Comments

AF Jewelers are hosting a special event ending May 21st, Saturday. This event features an exclusive 60 piece one-of-a-kind Buccellati collection. This includes unique color combinations, rare color gemstones with sapphires, diamond encrusted necklaces, unique honeycomb rings, earrings, and their most iconic cuff bracelet. Buccellati is an Italian family company dating back to 1919. Buccellati is one of the top five jewelry luxury brands in the world. Please join us and toast with a glass of champagne.

Carlo & Kiki




         Cocktail Ring with Heliodor and Blue Sapphires.



      Ghirlanda Drop Earrings with Diamonds in White Gold.



      One of a Kind Necklace with Engraved Aquamarine and Diamonds. 

Pomellato 67 - A modern ode to history. March 07 2016, 0 Comments

The intellectual precision of silver reinterprets the rich heritage of Pomellato, founded in 1967, and brings to life a lustrous collection made of sleek, traditional classics.











Vanity Fair - Elisa Sednaoui - Buccellati "Opera" collection September 18 2015, 0 Comments


Gorgeous Elisa Sednaoui on the cover of Vanity Fair Italia wearing the new ‪‎Buccellati OPERA‬ collection.

US OPEN 2015 - Made in Italy September 12 2015, 0 Comments

US OPEN 2015

September 12, 2015 will mark an historical day for Italians and for Tennis.

Flavia Pennetta and Roberta Vinci will share Arthur Ashe Stadium today and they also have lots of things in common: only one year apart in age and both from a wonderful region in Italy called Puglia. They use to play double together at a very young age and share their tennis passion.

Italy will have a Grand Slam today and we are so proud of these two fabulous players. In their honor we wanted to share with you one of our collection, 100% Made in Italy and paying tribute to the legendary sport of Tennis which so many of us love. Enjoy the match today!

Flavia Pennetta


Roberta Vinci



Pennetta and Vinci few years ago !


AF Jewelers Tennis Pendant Necklaces... 100% Made in Italy !

(Starting at $ 560.00)



Parmigiani Fleurier Tonda 1950 Tourbillon September 07 2015, 0 Comments

Parmigiani Fleurier has just revealed the beautiful Tonda 1950 Tourbillon, the result of two years of hard research and development. The brand managed to design the world’s thinnest automatic flying tourbillon, featuring a micro-rotor (3.4mm) that adds extra finesse to the already simple and elegant design.

The New Parmigiani Fleurier Tonda 1950 Tourbillon will be priced at $130,000.00

Parmigiani-Tonda-1950-Tourbillon-AF-Jewelers-Jewelry-Store-Saint-Helena-Napa-Valley Parmigiani-Tonda-1950-Tourbillon-AF-Jewelers-Jewelry-Store-Saint-Helena-Napa-Valley