Buccellati at Mother’s Day May 12 2017, 0 Comments

What a special day this is. Moms are special!

There is a lot of excitement in the air and at AF Jewelers we have been busy preparing a special event.


We all have a special woman in our life, someone who deserves to be celebrated today!


That’s what Mother’s Day is all about: to show love and appreciation to all the remarkable women who gave their heart to their children and to show them how important they are.


So if you are like us at AF Jewelers and have many women in your life whom you would like to make feel special, come to our store and see the magnificent Buccellati Collection.


We are presenting the exceptional Limited Collection from Tuesday April 26 until May 16, 2017 at our location at 1309 Main Street downtown Saint Helena.

We are showcasing for the first time in our store a selection of silver pieces, all handcrafted in Italy by skilled silversmiths.

Centerpieces, tableware and giftware in new designs and patterns and produced through fine chiseling.


In the jewelry section we display the Macri Giglio Collection and the Opera Color.

Giglio is the Italian word for lily, the most ancient flower used as a symbol of love. The Macri Giglio collection offers an openwork technique set with precious diamonds in these beautiful cuff bracelets and rings.

The Opera Color collection of necklaces, earrings and rings inaugurates a new chapter in the Buccellati tradition introducing the House Logo in new nuances of mother-of-pearl, black onyx and pink opal


Macri Giglio Cuff Bracelet



Opera Button Earrings with Pink Opal


Happy Mother’s Day !

Volley in the Valley May 12 2017, 0 Comments

If you are a tennis fan as much as we are you cannot miss this event.

An entire weekend, starting May 7, of tennis games at Meadowood Resort Napa Valley.


The 2-days tournament, at its 7th edition, will benefit the Saint Helena Hospital Cardiology Program.


There will be men's doubles, women's doubles and mixed ones, and all for a very good cause.

A fabulous B.B.Q. dinner in the best tradition of our Napa Valley will close the event on Sunday, May 8.


At AF Jewelers we are really fond of this sport. We ourselves play often with friends and family.  

To celebrate our passion for tennis we created a collection of pendant necklaces, bracelets and earrings in white and yellow gold with diamonds, in a simple and fresh design easy to wear.


A casual yet elegant style for all the ladies on the tennis court, for the ones supporting this event and the cause and for the ones just loving our witty collection.

Tennis anyone?

Exclusive Buccellati Pieces at AF Jewelers ! May 07 2016, 0 Comments

AF Jewelers are hosting a special event ending May 21st, Saturday. This event features an exclusive 60 piece one-of-a-kind Buccellati collection. This includes unique color combinations, rare color gemstones with sapphires, diamond encrusted necklaces, unique honeycomb rings, earrings, and their most iconic cuff bracelet. Buccellati is an Italian family company dating back to 1919. Buccellati is one of the top five jewelry luxury brands in the world. Please join us and toast with a glass of champagne.

Carlo & Kiki




         Cocktail Ring with Heliodor and Blue Sapphires.



      Ghirlanda Drop Earrings with Diamonds in White Gold.



      One of a Kind Necklace with Engraved Aquamarine and Diamonds.